Viral Marketing Success Stories Ii
Posted on 05. Sep, 2010 by SNS Research in Digest
In this article we will continue our list off viral marketing success stories, and the lessons you can learn from them. Apply what suits you and suits your brand and take note of those who don′t, often you can use them if you think hard enough.
- Viral marketing success stories 5: Got milk?
It may be easier? Simplicity theme incentives to enter a wide range of interpretations of advertising, from funny to the other end of the spectrum. Watch the slogans that have the potential for longevity.
- Viral Marketing Success Stories 6: High School Musical campaign
The team behind the campaign for the movie made excellent use of social networking to target tweens and teens. The promotion included a contest where fans showed school spirit by completing tasks such as uploading videos, changing profile skins and texting votes for their school. Always try to find the media your audience uses and focus on it.
- Viral marketing success stories 7: the Nike Swoosh
Designed in the 70th year after the student Carolyn Davidson is one of the most famous logos in history. The reason that works? It is an empty vessel, so simple and visible from a distance. Sometimes too many bells and whistles can make your logo and less effective.
- Viral marketing success stories 8: The Goodyear blimp
When people see the blimp they run to get their friends and family to see it with them. It becomes a kind of landmark so to speak. Be unexpected in how and where you communicate with your customers.
- Viral marketing success stories 9: the livestrong wristband
Starting as a fundraising vehicle for bicyclist Lance Armstrong by Nike, the wristband sold 45 million units and became an immediately identifiable symbol of Armstrong. You should always have a signature look, whether it’s a giveaway or simply in how you present your brand. Make it easy for people to recognize you immediately.
Keep those lessons in mind and try to make your own ones as you go. Success favors the bold, and the well learned.
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