Pay Per Click (ppc) Advertising – How to Get Success?
Posted on 06. Sep, 2010 by SNS Research in Application
PPC advertisingis an internet marketing method which generates instant traffic to your website. However, unlike Search Engine Optimization, pay per click advertising requires investment without being able to guarantee a return. Visitors may click on your site but this does not mean an automatic sale, order or lead. PPC campaigns require focus, attention and need to be regularly monitored to stay effective.
PPC started in the year 1998 by Goto. com, a 25 employee startup company (later Overture, now part of Yahoo). However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.
PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results that is ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.
According to a recent US study, web searchers will not click on a search engine’s results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing. Why Pay Per Click (PPC)?
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