How to Integrate PPC and SEO to Have a Well-balanced Presence in the Search Engines
Posted on 29. Aug, 2010 by SNS Research in Application
Looking to dominate both organic search results and Pay Per Click (PPC) advertising? Since search results and the PPC ad market are constantly in flux, you definitely have your work cut out for you. In most cases, it’s simply not possible to dominate both even if you’re willing to spend a fortune on chances that are still not promising. You’re better off looking at Search Engine Optimization (SEO) and PPC as different means of achieving the same goal. After all, the point of both approaches is to drive qualified traffic to your website. It is just achieved in different ways. According to figures from the search engines, 70-80% of all clicks come from natural search engine results with 20-30% coming from PPC ads. In order to maximize traffic to your site, a combination of both methods can be used which, when done correctly, can create synergies that enhance the effectiveness of both! Here are some ideas to integrate PPC and SEO to have a well-balanced presence in the search engines:
These are the basics of SEO and PPC integration and success with both approaches is dependent upon a wide range of factors based on the specifics of your website, such as site infrastructure, the cleanliness of the coding, how long the site has been up, how often new content is added, and a whole slew of other factors. Build the right foundation from the beginning and SEO and PPC integration will be much easier (and cheaper) to accomplish!
Nick Stamoulis is currently the President of the full service Internet Marketing Firm, Brick Marketing.
You may also find articles by Nick at the TalentZoo. com website under SEM Skinny.
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